BMW Keeps Best Reputation in Premium Segment
BMW or Bayerische Motoren Werke were entered in Indonesia since 1960, imported directly from Germany, this auto premium brand had good development by end of 1980. At that time BMW become favorite car for rich youth in Jakarta.
Nowadays, BMW brand is a well-known as cars for executive owners. With sophisticated, elegant and sporty looks, BMW have their own loyal consumer in Indonesia. For the BMW's model still dominated by BMW 3 series, 5 series and 7 series. Meanwhile for SUV, BMW in Indonesia has X1, X3 and X5 variants.
Even though BMW have good reputation in premium segment for new cars, BMW drawback is bad used cars price. Indonesian consumer looks BMW is a car with expensive maintenance and rare spare parts. That reasons make people hesitate to own a BMW used car.
The situation of BMW used car is something like this, if you buy a brand new BMW 532i series for Rp900 million, after one year you owned it and then try to sell that BMW worth become decreasing into Rp670 million. That's a big drop for a premium brand when entering used car market.
But still for BMW lover, this brand always gives them truly satisfaction and fun to drive. The pride for driving a BMW is also important factor for the owner.
Efficiency Driving Guaranteed
Besides pride, BMW also provide better technology for their costumers, it called EfficientDynamics technologies. BMW believes this improvement deliver tomorrow’s technology today. Every model in the BMW range features BMW EfficientDynamics technologies using less consumption and delivers more driving pleasure.
One of EfficientDynamics features consist the energy-saving ECO PRO Mode, the intelligent system gears every function towards achieving maximum efficiency. From accelerator and gear recognition to heating system and air conditioning, everything is adapted to achieve the better fuel-efficiency.
BMW also has ConnectedDrive feature. This technology integrates in-car entertainment, navigation and information with apps that talk to the car via its built-in 3G SIM. The result is a system that gives you more control over your car no matter where you are. Available for iPhone and Android, this BMW feature lets you access your car over the internet.