Identik sebagai Mobil Berharga Terjangkau
BEMO is well known as Jakarta public transportation with noisy sound and cheap fee. It is become very famous as reliable vehicle for the most people but only few know it as Daihatsu first model which entering Indonesian automotive market.
Starts with Bemo
For Daihatsu they called it Midget and this model entered Indonesia in 1968. Followed by Daihatsu Hijet, Charade, Taft, Feroza, Taruna, and Zebra. But somehow those models did not impress very much to the customers heart.
Until Daihatsu launch their most powerfull arsenal, Daihatsu Xenia. This product were collaboration with Toyota manufacture and making Daihatsu brand well known for making affordable car in Indonesia. This kind of reputation also related with Daihatsu used car which improving time by time and not showing decreased in value.
These day more people still search Daihatsu Xenia for their used car. That's why Xenia used model still high in car used market around Jakarta area.
The Price Position
As a part of Astra group, Daihatsu automatically connect with Toyota brand, that why the price for Daihatsu model always more cheaper than Toyota. Just check it in the market, for example Toyota Avanza and Daihatsu Xenia or Toyota Rush and Daihatsu Terios.
That strategies in line with the Daihatsu vision and mission which are produce compact car and affordable car for people in developing countries. For that reasons Daihatsu cars put price on under Rp500 million. Especially in Indonesia, Daihatsu is focusing to produce multi purpose vehicle (MPV) for lower end.
Used Xenia Most Wanted
Even though Daihatsu Xenia still a back bone product for Daihatsu, others models such as Gran Max, Terios, Sirion, Luxio and Daihatsu Ayla also can seduce consumers with more attractive looks. Focusing about used car, Xenia is still the best. For example Xenia made in 2004, nowdays worth about Rp85-90 million per unit.
Followed by Daihatsu Terios, for this kind of used car model, Terios TX 2007 price tag around Rp155 million. Usually people searching this model because they wants to change their old car with bigger capacity and can carry many passengers.