Forged for Decades, Honda Become the Great Brand
WHEN discussing the name of automotive brand like Honda in Indonesia, it is always related with compact cars and consistentency from generation to generation. Just have a look at the Honda Civic that has been present in Indonesia since 1972 and still there and continues with extensive growth.
When we see Honda cars, starting from the side of the machine until the body is always in tune with the progressive times. That why Honda can became one of the leader for Indonesian automotive market. To have that reputation, Honda did not go through instantly, it takes almost 40 years to achieve this reputation.
With the legendary Honda model such as Honda Civic, Accord, Civic, CR - V, and Honda City. All zhose models are still survive more than 10 years in the Indonesian automotive market. For that reason, Honda consumers are well known for their loyalty and became rather difficult to move to another brand.
Currently in the streets of major cities such as Jakarta, Banten, Bandung to Surabaya, one model of which is still a favorite Honda model is the Honda Jazz. Being one of the pioneers of modern hatchback car, Honda Jazz is now transformed into one of the legends cars and target rivalry from other brands in the hatchback class.
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Not only a favorite, a used Jazz prices are still high. If there is a used car dealership displaying the Honda Jazz is believed the car will sell quickly. Examples are first generation Honda Jazz 2004 Indonesia's output, it is still appreciated RP90-100 million.
Now Honda has a complete lineup of cars in Indonesia, not only sedans but also has entered the low MPV segment. Such products include, Honda Accord, City, Brio, CR-V, Jazz, Freed, Odyssey, CR-Z, and Mobilio. With a starting price range of Rp105 until 700 millions.
Honda also believe the expansion of the business will also give a positive contribution to the people of Indonesia , according to Honda 's vision to be a company whose existence is always desired by the local community and be able to switch to a new higher level.