Famous Landy in Indonesian SUV Segment
LAND Rover lovers has a loyalty with the character of the car as a truly sport utility vehicle (SUV). With a strong body and great strength to bulldoze heavy fields especially off road, Land Rover made a big name and reputation until today.
Brief History of Land Rover
From various references notes, the history of the Land Rover Indonesia began in 1949. At that time, Indonesia became the first country outside the UK who circulate Land Rover. Many great leaders in Indonesia at that time was driving a Land Rover, namely Soekarno, General Sudirman and Sri Sultan Hamengkubuwono IX.
Usually known as Landy, this car is officially doing business in Indonesia since 1969. This 4X4 legend of United Kingdom is actually used as a military necessity. As the days goes by, now this car became supporting with the lifestyle of it owner.
Most are used to meet off-road hobby because Land Rover is very strong start of the engine to the car’s suspension. With the specification, Land Rover claimed qualified to traverse rough terrain such as mud, dry soil, gravel and other rough terrain types in Indonesia.
Customized features
One interesting thing of Land Rover sold in Indonesia is related to sector specifications. Land Rover is custom made and marketed in accordance with the provisions of the Indonesian market. For example is can be seen in Diesel Particular Filter (DPF) feature does not use, this feature is a filter for diesel fuel has Euro5 standards. Because the Indonesian diesel fuel quality is not good, then the feature is not used.
Land Rover has now circulating in Indonesia has variants Defender, Discovery, Freelander, Range Rover, Range Rover Sport and Range Rover Evoque is the latest. All models that are now part of the premium -class cars in Indonesia.
Compete directly with the Jeep brand, Land Rover rely on the reputation they had before in the national automotive world. For more information about Land Rover brand and models, please visit Carmudi Indonesia site.