Mazda's Zoom-Zoom spirit Scatter
ZOOM-Zoom, the words were often mentioned by the owners of these vehicles. Although sound strange, but the philosophical side to convey that Mazda is appreciate the joy and freedom that is created by the movement. With that reason, then the Zoom-Zoom spirit is the soul of every Mazda car.
Still Have Rotary
Now with spirit of Zoom-Zoom, Mazda drives to grow. By combining evocative design, the performance of which can bring a sense of excitement for the driver, and security features to prevent accidents which of course include environmentally friendly technologies.
All that features can be proven from the innovations that Mazda is still maintained today. Mazda is the only automotive manufacturer in the world producing the rotary engine (internal rotary engines). The last embodiment, seen in the Mazda RX-8, which is a car that actually has a Mazda DNA.
In Indonesia, Mazda formally stand independently since 2006, the previous Mazda became part of the Indomobil Group. Currently there are 40 dealers spread across Indonesia, including in Jakarta, Bogor, West Java, East Java, Yogyakarta, Semarang, Jambi, Palembang, Pekanbaru, Banjarmasin, Balikpapan, Samarinda, Pontianak, Palangkaraya, Makassar, Bali, Medan, and Batam.
Currently Mazda SkyActiv Technology brings innovation, as the main focus of the Mazda cars. Mazda is fully aware that the current environment has become a concern for the whole society in the world and the importance of environmental sustainability is also increasing continuously.
Therefore, cutting edge technology from Mazda will be an integral part of Mazda's future commitment in addition to providing outstanding driving performance. Mazda also has a complete range of cars such as the Mazda6, Mazda CX-5, Mazda Biante, Mazda CX-9, Mazda2, Mazda 8, Mazda MX-5 and Mazda VX-1.
In terms of promotion, the Mazda brand differences and uniqueness is often raised as a communication strategy. This strategy can be seen from a dynamic physical form and use lifestyle theme. Above the line communication strategy will also consistently done through a variety of events, especially events lifestyle combined with the automotive theme.