Suzuki Remain Embrace Loyal Consumers
VARIANT Suzuki Katana, Baleno, Grand Escudo, Aerio, Swift, and others, may have become a big name in big cities like Jakarta and surrounding areas. Now the names of the variants has been replaced with a newer models.
Call it, Suzuki Ertiga, Carry Futura 1.5 (commercial and passenger), APV (Mega Carry), Splash, SX4, Wagon R and the Grand Vitara. All that variants present to fulfill various car segment such as city car, sedan, MPV (muliti purpose vehicle), minibus up to SUV (sport utiliity vehicle).
Always in Big 5
The manufacturer with logo 'S' in fact already been in Indonesia since 1976, under the leadership of Soebronto Laras, at first they start with 4-wheel vehicle production Suzuki pick up ST 10 and Suzuki Fronte in this country. Then, in 1981 developed the Suzuki SJ 410 with a 1.000 cc 4-cylinder engine that became standard Suzuki automobiles in Indonesia, until eventually many variants of Suzuki models have emerged in here.
Now this car manufacturer standing as the top five car brands in Indonesia. That achievement making Indonesia become a country outside of Japan which have the largest market share of Suzuki car around the world.
This is related to the history of cooperation between the two countries in terms of development of automobile industry in Indonesia. Moreover, the people of Indonesia are still many who have loyalty to automotive products such as cars coming from Japan.
To support the sales of its products, Suzuki also always improving the quality and development of the dealer network throughout Indonesia. Improved quality is also carried on after-sales service, namely the availability of services in the Official Workshop Express Maintenance Suzuki. Express maintenance is a service with twice the processing time faster than with regular servicing.
Not only that, with the intense competition among Japanese manufacturers, Suzuki also undertake steps to get closer to potential customers. By conducting a grand event that combines elements of the four-wheeled automobile community, sales, and musical entertainment in one large event.
Suzuki strategy is looking for long-lasting relationship with consumers. Price is only one element. Trust is a more important element. The relationship is a sharing concept, and should always be win-win. Price is important, too. But trust is perhaps more so.
Suzuki also doing some facelifts for their cars and become a fast line strategy solution to maintain their customers. A few design changes here and there, chuck in some new features and now you have something to create excitement. Just look carefully, Ertiga Suzuki has launched a slew of facelifts for their back bone sales in MPV segment.