Different Strategy for Porsche to Compete Other Germany Brand
MARKET segment for Porsche in Indonesia as in other countries are known to be limited to specific consumer groups. Fanaticism in the Porsche owners is disputable because they usually already have knowledge about Porsche car before.
Unlike other German manufacturer brands such as Mercedes-Benz, BMW and Audi who are mostly found in the streets of the capital city of Indonesia, the Porsche population are still less. Although currently Porsche variants in Indonesia are very complete, from the Boxster, Cayman, 911, 918, Spyder, Panamera, Macan, until the Cayenne.
Meanwhile, the character of Porsche owners in Indonesia is also somewhat unique. Many owners of these luxury cars are fond of wearing accessories that look different with other Porsche owners. Additional accessories such as overhauling the look of the car on the size of the rim, leather seats, body kits and others, which certainly they have to spend more money for that customization.
Some cars are experiencing changes in conditions most is happen to the Porsche 911 model series, Cayenne, Panamera and Boxster. This means that almost all Porsches looks different in the reason for the consumer to pursue outstanding appearances.
On the basis of that, the principal of the Porsche brand in Indonesia conduct promotional programs, through more ways to approach with the prospective buyers and car owners. Usually Porsche packed in a gathering of Porsche owners or held events in a certain place and invite potential buyers.
They also establish community for Porsche owner which call with the name Porsche Club of Indonesia. This community is officially registered and enrolled at the headquarters of Porsche AG. There are currently more than 600 communities around the world, with more than 200.000 members and Porsche Club Indonesia has order 224. One of the positive form of a PCI is a rapid supply of spare parts, as obtained directly from the Porsche headquarters in Germany.
Most Selling is Cayenne
According to the Porsche community in Indonesia, since it was first present in Indonesia, Porsche car had more than 800 units spread to several regions in Indonesia, ranging from Java to Sulawesi. Although the price is quite expensive, this sport sedan is pretty much have a place in the hearts of Porsche fans.
Of the 800 units, the carrying amount of the Porsche Cayenne most widely held in Indonesia, or the population reached about 60 %. The next model is much loved in Indonesia is the Porsche Panamera and 911.