Toyota, the Japanese Automotive Brands That Successfully Blends with Indonesia People
The ability to create an appropriate vehicle for Indonesian people became an important factor of Toyota’s success, which right now became the most successful car brand in Indonesia. In fact, almost all the streets in Indonesia are always filled with cars made by Toyota. For this reason also makes the majority of Indonesian people much prefer the latest variant of the Toyota cars than other brands.
The Ability to Adjust Indonesian Vehicle Needs
Toyota's ability to adjust to the needs of the Indonesian people is clearly visible through the iconic Toyota car types in Indonesia, the Toyota Kijang. Since its debut in 1970, Toyota Kijang continues to be the preferred vehicle Indonesian family. That's why, until now there are many variants of the Toyota Kijang, either old or new (Toyota Kijang Innova), kept passing by on the streets of Indonesia.
A Successful Partnership with Daihatsu
To maintaining their position in Indonesia, Toyota has made collaboration with Daihatsu, to create a vehicle that’s in accordance with the conditions and needs of the people in Indonesia. The result, in 2003 the duet of Toyota – Daihatsu has created Toyota Avanza / Daihatsu Xenia, which directly dominate small MPV market in Indonesia until now.
Not only successes with the success of the Toyota Avanza-Daihatsu Xenia, Toyota-Daihatsu duo also continues on the variant of the compact SUV Toyota Rush / Daihatsu Terios (2006), as well as the pioneer of Low Cost Green Car (LCGC) segment, Toyota Agya / Daihatsu Alya (2013). Until now, they continue to get a positive response and the ownership level of these variants continues to increase over time.
Diverse Variants for Indonesian People
Not only able to adapt with Indonesian market, Toyota also bring lots of variants, which to attract Indonesian people to buy Toyota cars. Some examples are the hatchback from Toyota, Toyota Etios Valco and Toyota Yaris. These variants right now became the type of what car of young generation in Indonesian needs. At the above, Toyota Vios and Toyota Corolla Altis also ready to steal the attention of young and active executives in Indonesia.
In addition to the successful Toyota Avanza and Toyota Kijang Innova, well-established families in Indonesia also loved their newest MPV variants, Toyota Nav1 and Toyota Alphard. Not only that, variants such as Toyota Fortuner, Toyota Land Cruiser, Toyota Camry, and Toyota Crown continues to get a significant increase on market.
Indeed, until now the latest variant of Toyota always is the first choice when people buy a car. But over time, a vehicle made by Toyota started getting serious rival. In fact, Toyota’s rival was derived from the same country, Japan, such as Honda, Mitsubishi, Mazda, and Suzuki. Not only that, the partner Toyota in Indonesia, Daihatsu, also began to show improvement gradually erode the market share of Toyota cars in Indonesia. But still, Toyota until now always became the first choice when buy a new car.